Sydney Shoe Fair in February 2012 was another resounding success for the team at Chic Empire. The team met many fantastic retailers who were very impressed with how far Chic Empire has taken the humble ugg boot in terms of innovative design and trend styling. We were fortunate enough to greatly expand our existing customer base with many new and enthusiastic retailers coming on board the Chic Empire train.
Our new releases were all absolute hits across the board. These included the fabulous and highly fashionable Fur range of Tundra, Angel and Pixie ugg boots, the hardy and resilient Bomber Offroader uggs, the sexy and sophisticated Safari range which includes the Leopard Chestnut ugg boots and the Zebra black uggs, the gorgeous, tourist inspired Royal Roo 3/4 ugg boots and the innovative colour selections added to the Loafer range to name just a few.
We were rapt to hear many retailers talking of how happy they are with the superior service offered at Chic Empire. Many spoke of how well our innovative packaging options help sell our premium quality ugg boots range as well as our ever evolving POS material that we supply free of charge to our valued customers.
Overall it was a great fair and we would like to thank all our valued customers, both existing and new, for their time visiting our stand and for their ongoing support of our truly Australian company.