The 2013 March Sydney Shoe Fair turned out to be one of the best shoe fairs the Chic Empire team has attended. Although many were skeptical about the success of this fair due to it being later in the year than normal, the Chic Empire stand was buzzing with activity. As always, there were lots of new styles and colours on display that got everyone excited such as the beautiful Shimmer Ugg Boots, innovative Safari, Tundra and Angel ugg boots, extremely comfortable Flexo Slippers and Walker Velcro Baby Booties, as well as our huge variety of 13 colors to choose from. Visitors were amazed by how far Chic Empire ugg boots have come from their humble beginnings and commented on the phenomenal quality of our genuine Australian made boots.
The success of the Chic Empire team was also attributed to the fact that we were the only ugg boot manufacturer at the Sydney Shoe Fair that still offered genuine Australian made products. This highlighted the issues currently faced by the Australian manufacturing sector, with many manufacturers going overseas while only a few still making ugg boots in Australia. Our existing and new customers were really pleased to be involved with a true Aussie company that prides itself on being 100% Australian made and owned.
The fact that we proudly continue to be a genuine Australian based company was reflected in the our design or our stand, which recreated the typical Aussie backyard, which of course includes a hills hoist, good old BBQ and an Eski. We narrowly missed out on the best stand award and are truly thankful for the wonderful feedback that we have received from all the visitors who dropped by to have a peek at our themed stand. We would also like to thank all our valued customers for their wonderful support and appreciation for genuine Australian made ugg boots, which ensures we are able to provide the top quality sheepskin footwear and sheepskin products.